Funny enough, it all started in a lululemon store. I remember being completely captivated, not just by the product, but by the experience. Sure, most retail stores have styled mannequins and bold posters, but this one felt different. Everything felt intentional and personal. It was the first time I realized how much thought and strategy go into shaping a brand’s identity, and how powerful marketing can be in influencing perception.

People often say marketing is just an operational cost, but I see it as the heartbeat of a business. Great marketing doesn’t just support sales and business development; it enables them. It drives visibility, builds trust, and sets the tone for how people engage with a brand. It’s not just about making things look good, it’s about making sure people feel something and understand why it matters.

Honestly? A mix of both. Strategy gets me in the door, creativity keeps me there.

I love the structure that strategy provides, the goals, the “why”, the data, but I also thrive when I get to bring ideas to life in a way that resonates. For me, creativity without strategy feels aimless, and strategy without creativity feels flat. The real magic happens when they balance each other out, and that’s the space I love to work in.

Clarity. Whether it’s simplifying a message, organizing a campaign, or aligning with a team, I’m always focused on making things clear and purposeful. I’m also big on follow-through, if I say I’ll handle it, I will (and I’ll probably color-code it, too).

“Full send.”

I’m not the type to half-anything. Whether it’s a full-scale campaign or the tiniest detail in a deck, I’m giving it my all because every piece matters. I take pride in showing up with energy, intention, and follow-through. “Full send” isn’t just a phrase, it’s how I work: fully committed, deeply invested, and always pushing to make the final product not just good, but memorable.

Marketing is about impact, and I’m here to make sure people feel it.